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CAMPAIGN STRATEGY / SMALL-TOWN FIT

Built for the size of Elwood.

Realistic initial targets, actual sign-ups and low-cost go/no-go decisions matter more than a big-looking event calendar.

A REALITY CHECK, NOT A LIMIT

Start smaller. Grow when it works.

Elwood's estimated 2025 city population is 8,525 (U.S. Census Bureau). That is not a count of potential attendees or willing donors. Former Panthers live far beyond city limits, but there is no confirmed count of active alumni; sign-up data should drive expansion, not assumptions.

01

Invite alumni and neighboring towns, but do not depend on unconfirmed participants.

02

Choose one or two recognizable, easy-to-staff events before large tournaments.

03

Underwrite fixed expenses first and measure actual net proceeds and volunteer time afterward.

IdeaInitial planning targetExpand only when
Softball4 adult co-ed teams6 teams request spaces and added costs are covered
5K / walk75–125 participantsSafety and route staffing scale
Community concert100–200 attendeesPerformer/venue confirmation and presales
Battle of the Badges1 game · 100–200 spectatorsVolunteer guest schedule and gym availability
Alumni Class Pride5–10 captains to pilotVerified class sign-ups and cleared donations
Glass FestivalSmall booth with sponge tossChamber approval and sponsored insured dunk tank

Targets above are planning hypotheses, not attendance forecasts. Census source: U.S. Census QuickFacts, July 2025 city population estimate.

LOW-COST EVENT DECISION RULES

A simple go / no-go.

A

Interest: Have teams, players, captains, or attendees actually signed up?

B

Budget: Are fixed expenses donated, sponsored or covered by registrations without relying on optimism?

C

Capacity: Are venue, safety, accessibility, finances and volunteer shifts resolved?

If an event cannot meet the minimum, resize, combine, postpone or cancel it. None of these ideas should become a financial obligation merely because they're featured in the proposal.
ELWOOD THROWBACK NIGHTS

Bring back the feeling, not the expense.

People remember the old Donkey Basketball nights as a fun community gathering. Their discontinuation reason hasn't been established. A friendly firefighters-versus-police basketball exhibition with willing players, an emcee and optional teacher or alumni challenges could capture the energy without planning an animal-based event.

Explore Battle of the Badges ↗